Our Story

To our beloved-Baggies

Albion Apparel was conceived with a single mission, to provide our fans with quality clothing that they will be proud to wear not just at The Hawthorns but every day - something that us Baggies can truly call our own.  Our designs are inspired by our love for West Bromwich Albion Football Club, a true manifestation of our fanatic passion for our Club.

Brothers in Albion, Christmas 1998

This is not a business venture, it is a passion-project. We are a fan-led start-up, working around our full-time jobs in our evenings from a garage in Stourbridge.  We will not be working on Saturday's however, on Saturday's you will find us in the Smethwick End, where we have been in the same spot for 20 seasons in-a-row.

The Vine

Our t-shirts and hoodies have been carefully sourced and are the exact same base products as many well-known fashion brands.  Our hoodies are thick, with a soft lining and our t-shirts range from midweight to heavyweight and are cut in a modern-relaxed-fit.  Our artwork is all original and applied to our apparel using the latest in digital embroidery and clothing printing techniques, such as direct-to-garment which results in a print that feels soft to the touch, promoting both comfort but lifespan.

The process, design through to Manufacture

We hope this story is just beginning and this page can evolve further, capturing us all together supporting our club, wearing our Albion Apparel with pride.

Our Home

We are Albion Apparel and this really is ours.

Boing Boing